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Deconstructing KONY 2012: Moving from Caricature to Context

By Prithvi Hirani and Scott Edwards. KONY 2012 has succeeded in capturing public imagination across the globe via the medium of social media. The campaign’s 30-minute video clip is slickly produced, emotive and has received over 50 million hits since its launch on the 5th of March, provoking immediate reactionary responses in the impulsive online world of …